U.S. Privacy Notice

This U.S. Privacy Notice supplements the information contained in the BrewNova Coffee Privacy Policy (collectively, “BrewNova Coffee,” “we,” “us,” or “our”) and applies to individuals in the United States who interact with our websites, applications, products, services, promotions, and other offerings.

We are committed to protecting your personal information and handling it in accordance with applicable U.S. privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA/CPRA”) and, where applicable, other state privacy laws (such as those of Virginia, Colorado, Connecticut, and Utah).

For the purposes of this Privacy Notice, “personal information” generally means information that identifies, relates to, describes, or could reasonably be linked with a particular individual or household. We collect personal information only for purposes that a reasonable person would consider appropriate in the circumstances and only to the extent reasonably necessary for the identified purposes.

Collection, Use and Disclosure of Personal Information: We collect, use, and disclose personal information only for identified purposes and in accordance with applicable U.S. privacy laws. Where required by law, we will provide notice and, where applicable, obtain your consent before collecting, using, or disclosing your personal information, except where an applicable legal exception permits us to do so without consent.

We may use or disclose personal information for the following purposes:

To administer your account and provide our Services, such as to:
– Create and manage your BrewNova Coffee Account and Loyalty Program Membership
– Provide customer support and respond to your requests
– Complete and fulfill your transactions and orders
– Process returns and other customer service requests
– Communicate with you about our Services, including order management and billing

To provide a consistent experience across your devices, such as to:
– Synchronize your usage across the various devices you use to interact with us
– Remember your preferences
– Personalize your experience with our Services

To provide promotions, marketing, and advertising, where permitted by applicable law, such as to:
– Administer sweepstakes, contests, discounts, loyalty programs, and other promotions
– Provide information about products, services, offers, and promotions that may be of interest to you
– Develop and display advertising and other content based on your interactions with our Services
– Measure and understand the effectiveness of our marketing and advertising activities

To improve our Services and develop new products and services, such as to:
– Administer focus groups and surveys
– Conduct consumer research
– Conduct analytics and statistical analysis
– Understand how customers use our products and Services
– Develop, test, and improve new features, products, and services

To prevent, detect, and address fraud, security incidents, and unauthorized activities, such as to:
– Protect the security and integrity of our Services and business
– Detect and prevent fraud and other unauthorized activities
– Investigate suspected misuse of our Services
– Enforce our Terms and other applicable policies
– Protect our customers, employees, and business

To comply with legal and regulatory requirements, such as to:
– Comply with applicable laws, regulations, legal processes, and governmental requests
– Exercise or protect our legal rights and the rights of others
– Respond to lawful requests from law enforcement or regulatory authorities
– Conduct due diligence and make required disclosures in connection with corporate transactions, acquisitions, reorganizations, or sales
– Address issues relating to our Services or business operations

Disclosure to Service Providers and Other Third Parties: We may disclose personal information to service providers, contractors, business partners, payment processors, technology providers, analytics providers, advertising and marketing providers, delivery providers, customer service providers, and other third parties where reasonably necessary to provide our Services, operate our business, fulfill the purposes identified at the time of collection, or as otherwise permitted or required by applicable law.

Where appropriate, we take reasonable steps to ensure that third parties who process personal information on our behalf provide appropriate safeguards and use the information only for authorized purposes.

Your Privacy Rights: Depending on your state of residence, you may have certain rights regarding your personal information, including the right to know or access the personal information we collect about you, the right to request correction of inaccurate information, the right to request deletion, the right to opt out of the “sale” or “sharing” of personal information for targeted advertising, and the right to non-discrimination for exercising your rights.

You may exercise these rights, subject to applicable legal exceptions and identity verification. Exercising certain rights may affect our ability to provide certain products or Services to you. We will explain the consequences where applicable.

Access and Correction: Subject to applicable legal exceptions, you may request access to personal information that we hold about you and request correction of information that is inaccurate, incomplete, or outdated.

To make a privacy request or inquire about how we handle your personal information, please contact us using the contact information provided in our Privacy Policy.

Security and Safeguards: We use reasonable physical, technical, and organizational safeguards appropriate to the sensitivity of the personal information we hold. These safeguards are designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, modification, or other unauthorized processing.

Cookies, Analytics and Similar Technologies: We may use cookies, pixels, tags, analytics tools, and similar technologies to operate our websites and applications, remember preferences, understand how our Services are used, improve our Services, measure advertising effectiveness, and provide relevant content and advertising, where permitted by applicable law.

Data Processing and Storage: Some of our service providers, affiliates, or business partners may be located outside your state or country. As a result, your personal information may be processed, stored, or accessed in other jurisdictions and may be subject to the laws of those jurisdictions. We take reasonable steps to protect personal information when it is transferred to or processed by third parties.

Retention: We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, to provide our products and Services, to comply with legal, accounting, reporting, or regulatory requirements, to resolve disputes, and to enforce our agreements.

When personal information is no longer required, we take reasonable steps to securely destroy, delete, or anonymize it in accordance with our applicable retention and disposal practices.

Children’s Privacy: Our Services are not directed to children under the age of 18, and we do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected such information, we will take reasonable steps to delete it.

Privacy Complaints and Questions: If you have a question, concern, or complaint about our collection, use, disclosure, or protection of your personal information, please contact us using the contact information provided in our Privacy Policy.

We will investigate privacy complaints and take reasonable steps to resolve concerns. Depending on your state of residence, you may also have the right to contact the applicable state Attorney General or privacy regulator.

Updates to This Privacy Notice: We may update this U.S. Privacy Notice from time to time to reflect changes to our Services, privacy practices, or applicable legal requirements. Any updated version will be posted on our website with the applicable effective date.